Slingo Reel King is the latest creation to arise from Gaming Realms\u2019 great partnerships, bringing the much-loved features of the epic slot game to the slingo grid. In celebration of our exciting new release, we wanted to zoom in on the creative process behind the game, the unseen turning cogs that allow us to deliver innovative products to players time after time. We caught up with Slingo Originals\u2019 Creative Director Dan Lamond for the inside scoop.<\/p>\n
Extending an inspired partnership<\/strong> The main catalyst for deciding what brands to partner with is an admiration for the original slot game, and how well its features would lend themselves to the slingo format. \u2018Reel King is a classic game with a unique mechanic,\u2019 explains Dan. \u2018Inspired have done a great job in reinventing it and strengthening the brand with some great versions and collaborations in recent years. It ranks alongside Rainbow Riches, Fluffy Favourites, Deal or no Deal and Monopoly as a massive gaming brand we are proud to be associated with.\u2019<\/p>\n A new way to play two iconic games<\/strong><\/p>\n The beauty of incorporating the best features of a well-known slot into the classic slingo grid mechanic, Dan explains, is that it gives fans on both sides a new way to play their favourite game. \u2018This game incorporates a cash pay ladder and the Reel King bonus and so plays completely differently to the bonus game variants of Slingo we have produced with other slot brands. It makes a slightly softer profile but retains the promise of big wins that is faithful to the original games.\u2019 Added to this, Reel King fans may be introduced to slingo for the first time because of this collaboration, and vice versa, so it\u2019s a great way to cast the net further for new players.<\/p>\n Slingo and the creative process<\/strong><\/p>\n Collaborative games may attract newcomers to slingo, but it is already a classic in the online gaming world. What is the reason for its enduring success? \u2018Slingo as a core game has incredible time on device, real skill elements and rewarding player interaction combined with a unique and achievable pay ladder,\u2019 says Dan. \u2018The success really illustrates that players want something beyond the sea of repetitive and derivative games they are served up.\u2019<\/p>\n One way of achieving this variation in play, of course, is by teaming up with other game providers and mixing up the features players can experience in the games. But how does our Creative Director come up with his own ideas for games? \u2018This feels like I\u2019m being interviewed by Richard Herring,\u2019 he jokes. \u2018There are a number of ways I come up with my crazy ideas! I don\u2019t have a set creative process but as a player I always try to create games from that perspective that are simple, fun and rewarding. When all else fails I always go for a run and find I often return with loads of ideas of varying quality.\u2019 Considering the number of games in the Slingo Originals catalogue, that\u2019s a lot of running!<\/p>\n What the future holds<\/strong><\/p>\n With the established success of Slingo Centurion and an exciting new collaboration on the way, are there any plans to develop this partnership in the near future? \u2018It\u2019s always a pleasure to work with creative and passionate teams like at Inspired,\u2019 says Dan. \u2018We have a hit list of brands and games we would like to work with and regularly canvas operators for suggestions on where they would like to see Slingo go next.\u2019<\/p>\n Are there any particular games or types of games that Slingo is planning to explore? \u2018We love any games or brands that have unique mechanics that compliment Slingo and can be used to create a new playing experience for players on both sides of collaboration,\u2019 says Dan. \u2018We also have a massive list of ideas and prototypes for new, non-branded, Slingo games that players will hopefully enjoy next year.\u2019 Mysterious! Watch this space.<\/p>\n A sure-fire hit<\/strong><\/p>\n It\u2019s a privilege to work with brands we admire like INGG to produce exciting games with a focus on player interaction. Reel King lends its much-loved features perfectly to the slingo mechanic, and we hope that fans of both slingo and the legendary slot game enjoy this new collaboration as much as we do. Slingo Reel King is available to play from the 13th of January.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Slingo Reel King is the latest creation to arise from Gaming Realms\u2019 great partnerships, bringing the much-loved features of the epic slot game to the slingo grid. 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\nGaming Realms has a history of working with esteemed brands, and this latest release is an extension of the partnership with Inspired Gaming. \u2018Following the success of Slingo Centurion everyone was keen to extend the collaboration between Slingo and INGG,\u2019 says Dan. \u2018Reel King is a game I\u2019ve been a fan of since it launched in UK retail so I was delighted to get to put our spin on it.\u2019<\/p>\n